The culture of any organisation is created from the way people within that organisation

behave. A clear and unified culture is crucial to the ongoing success of the IAM. We

need to put our customers at the forefront of everything we do. A customer-focused

culture is critical in order to achieve - and then sustain - the ability to attract and retain

additional customers. Our customers are our stakeholders, existing members,

commercial prospects along with our volunteers and staff.

At the IAM we have a set of values which will create those behaviours. Working for the

IAM and adhering to these core values will unite the organisation in a common purpose.

Togetherness & Sharing

Commitment

Drive

Integrity

Hunger to Learn

Innovation