Put quite simply, at the IAM we offer the opportunity for bikers to improve their riding standards, helping to make them safer on the roads.

Thousands of motorcyclists take our advanced riding programme (Skill for Life) every year.

Their feedback is impressive - they find the experience enjoyable, the coaching excellent, and often say it was one of the best things they have ever done. Many also go on to achieve excellent reductions in insurance premiums.

If you're passionate about biking let us help give your skills a boost, improve your technique, increase your ability and confidence, and ultimately gets the most out of the whole riding experience. It will also help improve your safety on the road.

But that’s not all. Like any positive learning experience, it will have many benefits. Being safer is just the start, we also offer you a greater sense of confidence and greater enjoyment. The IAM are committed to helping make you a better rider.