More cyclists will lead to better awareness, says IAM

29/07/2010

The IAM (Institute of Advanced Motorists) today welcomed the launch of Barclays Cycle Hire scheme, and hopes the influx of new riders will make drivers more aware of bicycles on London’s roads.

Duncan Pickering, IAM Cycling Development Manager, said:

“Research shows that many drivers aren’t looking to see cyclists, as they are just not as common as cars on the road. The introduction of easily accessible bikes throughout the city centre will no doubt tempt more would-be cyclists onto London’s roads, be they commuters, tourists, or those simply wanting to give it a try.

“The IAM predicts that, with the critical mass of cyclists going up, drivers will be more aware and be looking out for people on bikes around town, hopefully leading to a more positive sharing of the road.

“Providing all parties behave courteously, and give each other the necessary space, the scheme will encourage more Londoners to take up cycling, and benefit from the health, economic, and environmental rewards it brings,” added Mr Pickering.

For advice on how to use your cycle hire bike on the road more safely, the IAM’s guide How to be a better cyclist is a good place to start, available at iam.org.uk.

ENDS

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ENDS ALL

1. The IAM (Institute of Advanced Motorists) directly influences the driving and riding of more than 100,000 full members in the UK and Ireland. Established in 1956, the IAM is today best known for the advanced driving test and the advanced driving course, which is available to car, motorcycle and commercial licence holders. The IAM has grown to become the UK’s largest independent road safety charity, dedicated to raising driving standards, engaging with the road-using public and influencing road safety policy.  The commercial division of the IAM operates through its occupational driver training company IAM  Drive & Survive.

2. A 2006 report by Brunel University, following an 18 month study, concluded that “advanced driver training produces safer drivers and lower accident involvement”, with measurable improvements in knowledge, skills and attitude.

3. In January 2007, the IAM Policy and Research Division was established to undertake research, promote practical policies, act as an advocate for safer roads, safer drivers and safer vehicles and encourage responsible motoring through education and training.