Policy & Research Reports

reports-category-header-01Our policy team publishes original and award winning research on a range of road safety topics, looking at behaviour, education and infrastructure.

Recent topics include local investment, the dangers of using a smartphone while driving, and an analysis of young driver attitudes.

We aim to use our research to highlight current issues, raise awareness, and influence government policy. We would like to hear from anyone interested in our work, and welcome ideas for new topics and partnerships.

If you would like to sign up for regular policy updates please contact us at policy@iam.org.uk.


Keeping Older Drivers Safe and Mobile: 
A Survey of Older Drivers



With the number of drivers over the age of 70 set to double over the next 20 years and there now being more than one million license holders over  80, there is a pressing need for enlightened policies and practical actions to help them keep safe and competently mobile for as long as possible.  But what do older drivers think themselves?  Dr Carol Hawley of the University of Warwick  has surveyed more than 2,600 drivers and former drivers to gain fresh insights on their opinions, habits and motoring history.  The report updates a previous AA Foundation Report from 1996 and tracks changing opinions over the last two decades.

Many older drivers are in favour of tightening current regulations but also want to see these ideas extended to all drivers no matter what thgeir age.   The report also shows just how significant driving is to an older person’s life. 82% said that driving was very or extremely important to them, a figure that increases for women.

For older people the need to drive goes way beyond simply going from A to B. It is all about maintaining self-esteem, freedom and meaningful contact with others.  Todays older drivers have not yet started to think about giving up and that presents a real challenge for organisations trying to provide advice and guidance.





The battle for attention: 
Driver distraction – a review of recent research and knowledge


This report for the Institute of Advanced Motorists (IAM) summarises recent research and knowledge from scientific studies about distracted driving. The report defines what it means to be ‘distracted’ when driving, discusses the impact of distraction on driver behaviour and safety, and what can be done to reduce distracted driving. The focus of distraction discussed here relates to how drivers engage with technology when driving.




Measuring attitudes to driving safety & behaviour: The IAM Safety Culture Index


Our prime objective with this report has been to study UK motorists’ attitudes to driving safety and behaviour on our roads and to track any changes over time. This initial report will form a baseline for future annual surveys looking at potential car driving problems faced by drivers now compared with the past and their perception of threats to personal safety whilst driving.

The study will also provide valuable insight into the relative acceptability of driver’s behaviour versus their actual self-reported performance on the road.




Cognitive behavioural therapy (CBT): An evaluation of CBT for the treatment of riding-related stress


Motorcyclists continue to account for disproportionately more casualties than would be expected given the distance they travel. In 2014 motorcycle traffic increased by 3 per cent while the number of seriously injured casualties increased by 9 per cent over the same period.

This report evaluates the potential impact of cognitive behaviour therapy (CBT) for motorcyclists who may feel stressed on the UK’s busy roads.



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