Chief Executive Officer

IAM RoadSmart CEO

Sarah's mission is to improve driving and riding skills and to campaign for legislation to improve road safety.

Find out more about our CEO

Sarah Sillars OBE

Sarah Sillars, OBE and Hon FIMI, joined the IAM in February 2015.

Her mission will be to improve driving and riding skills and to campaign for legislation to improve road safety.

Sarah joined the charity having overseen the commercialisation of Semta, the sector skills council for engineering and advanced manufacturing.

She has a long and illustrious career within the automotive sector, having been CEO and Executive Chair of the Institute of the Motoring Industry (IMI). They made her an Honorary Fellow and Vice President on her departure in 2012.

Awarded Industry Personality of the Year 2004 and Outstanding Achievement Award 2006 by automotive magazines AM and Motor Trader respectively, Sarah was listed in the UK motor industry’s most influential top ten and the ‘most powerful’ female executive, according to the 2007 AM Power List.

In September 2008 Sarah was awarded the Outstanding Achievement Award by Bodyshop Magazine in recognition of IMI’s work with ATA in the body repair sector.

She was awarded an OBE in the Queen’s Birthday Honours List in June 2008 for services to skills training and the retail motor industry.

Sarah has more than 25 years of experience within the motor and retail industries, having begun her career with Marks & Spencer, managing stores in England and later as Operations Director at automotive management consultancy Anne Gray Associates.