#Wheelsinwinter - IAM launches winter road safety drive

Posted on 23/11/15 |

In 2014, 12,445 accidents took place on built up roads that were either flooded or wet in the dark – a 19% increase since 2010. As the days shorten and weather conditions worsen the IAM has launched its #wheelsinwinter campaign to support motorists in driving safely this winter.

As part of the #wheelsinwinter campaign, the IAM will be introducing a new animated video featuring Al the Alien (2) on its social media platforms. The animation will be used as a visual aid to help novice drivers gain familiarity with a number of hazardous situations faced on winter roads.

Other contributory factors to road accidents in 2014 include (3):

- Snow, sleet, rain or fog – caused 368 fatal or serious accidents
- Slippery roads – caused 1,279 fatal or serious accidents

Sarah Sillars, chief executive officer at the IAM, said: “It is clear from the statistics that people need to change their driving behaviour when faced with poor weather conditions and more hours of darkness.

“Winter driving needn’t be difficult, and with a few small changes driving in bad weather conditions can be made far safer and more enjoyable. We advise motorists to avoid travelling in severe weather conditions – could you delay that visit to the shops or walk to school instead? But if you do need to travel, prepare properly and read our advice to ensure you and your loved ones are safe.”