IAM RoadSmart to take part in glittering spectacle of Motorcycle Live – and superstar rider Maria Costello to appear on its stand

Posted on 20/11/17 |

The UK’s biggest road safety charity IAM RoadSmart has announced it will be taking part in Britain’s premiere motorcycle show – the star-studded Motorcycle Live, from 18 to 26 November at the Birmingham NEC.

As part of the charity’s involvement, top female road and sidecar racer and IAM RoadSmart rider ambassador ‘Queen of Bikes’ Maria Costello MBE will be on the IAM RoadSmart stand (Hall 2, Stand 2C45) from 2pm on 24 November to meet with fans.

Motorcycle Live is a glittering spectacle and undoubtedly the highpoint of the biking year, with a host of manufacturers set to announce new machinery, the chance for junior and adult bikers to put their own skills to the test, plus the chance to meet other top names from the biking world all under one roof.

And IAM RoadSmart will be offering a limited number of Motorcycle Live attendees the chance to buy its well-known advanced riding courses and memberships at a reduced price of £99 (usual price £149) across each of the nine days of the show.

Maria, 43, needs no introduction to anyone passionate about biking. She has made more than 40 starts at the Isle of Man TT and became world famous as the first women ever to claim a podium on the island – with third place in the Ultra Lightweight category of the 2005 Manx Grand Prix.

Her career spans two decades, with 2016 proving the most successful yet. She scored the female lap record at the Vauxhall International Northwest 200 plus a podium alongside 23 times TT winner John McGuinness in the Isle of Man Senior Classic TT.

For five years Maria held a Guinness World Record at the Isle of Man TT, when she lapped the Snaefell mountain course at an average speed of 114.73 mph in 2004 – thus becoming the fastest women to have done so.

She said: “I am very excited to be a part of Motorcycle Live and to represent IAM RoadSmart at the same time. It is always fun to be amongst the machinery and meet bike people – but also to show that fun biking can also be safe biking. I encourage anyone at the show to come on by and say hello. You might want to sign up for IAM RoadSmart’s advanced riding course while you’re at it!”

For more information about Motorcycle Live and to buy tickets visit the official website at https://www.motorcyclelive.co.uk/


Notes to editors:

Picture courtesy of www.beckphotographic.com

Further information from:

IAM RoadSmart press office – 020 8996 9777 – press.office@iam.org.uk                            

ISDN broadcast lines available

Follow us:

On Facebook: www.facebook.com/IAMRoadSmart                           

On Twitter: @IAMRoadSmart 

IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.

To find out more about IAM RoadSmart products and services visit the new website www.iamroadsmart.com                           

To find out more about IAM RoadSmart’s Driver Retraining Academy visit www.iamdra.org.uk                  

To find out the name of your own local IAM RoadSmart group please visit: https://wwwiamroadsmart.com/local-groups