IAM RoadSmart, a charity dedicated to reducing the number of people killed and seriously injured on the roads, is involved in lobbying for improvements in road safety standards and leading the road safety debate with central government and within the motoring community. IAM RoadSmart is an advocate for lifelong personal development of driving and riding skills.
IAM RoadSmart analyses multiple issues and viewpoints when considering ways to improve road safety, not least those of its, 92,000 members. Human factors are one of these – how the driver (or rider) interacts with the journey, the vehicle and the external world – as highlighted by the 2016 government report on road casualties: “All accidents have a cause and that cause is often someone making a mistake or exhibiting dangerous or thoughtless road behaviour”.
The 2017 IAM RoadSmart Safety Culture Index, a study of UK motorists’ attitudes towards driving. The report highlighted that the main areas of concern amongst motorists (who took part in the survey), included: Using a mobile phone whilst driving, aggressive driving and drug driving.
Whilst the UK has seen massive reductions in the number of people killed and seriously injured on the roads over the decades, that figure has plateaued at just over 1,700 in recent years (reported road fatalities were 1,792 in 2016, 1,732 in 2015, 1,775 in 2014 and 1,713 in 2013. Reported serious injuries were 24,101 in 2016, 22,137 in 2015, 22,801 in 2014 and 21,657 in 2013).
Added to this, we are less than two decades away from driverless cars becoming popular on our roads. An important area of consideration is how driverless cars will exist on the roads alongside conventionally driven vehicles. What is certain is that the debate will not disappear as technology plays a bigger role in our motoring lives, and IAM RoadSmart will continue to play a central role in it.
IAM RoadSmart’s director of policy and research, Neil Greig, said: “Five years of flat lining road deaths is unacceptable. The huge gains in road safety made in the past now seem a distant memory. The government must show more leadership to really drive down road deaths in the future.”
IAM RoadSmart brings you expert advice on driving in snow from its head of driving and riding advice Richard Gladman.
Best advice is to avoid travelling in extreme weather. If no one is moving, you just add to the problem - so listen to travel advice.
If you do have to travel in bad weather, plan your journey thoroughly. Think about where you are going and what it will be like all the way along the journey. If you can, avoid travelling on less-used roads or country lanes as these are less likely to be gritted.
Before setting off, clear all your windows and mirrors fully. Clear off snow piled on the roof of your car and the bonnet too, as it can fall and blow on to the windscreen. Don’t leave anything obscured.
Start your car gently from stationary and avoid high revs. If road conditions are extremely icy and you drive a manual car, you should move off in a higher gear rather than first gear. You should stay in a higher gear to avoid wheel spin.
It’s important you get your speed right when travelling in snow. Never drive too fast that you risk losing control, and don’t drive so slowly that you risk losing momentum for getting up a slope.
Increase your following distance from the vehicle in front of you. It may take up to 10 times as long to stop on snow or ice build this into your following distance – this will give you more time to slow down using engine braking which is less likely to induce a skid.
Make sure you slow down sufficiently before reaching a bend so you have enough time to react to any hazards that appear as you go round it – and so you do not skid as well. You should have finished slowing down before you start to turn the steering wheel.
If you break down or have to pull over on a motorway or dual carriageway, you should leave your vehicle and stand to the safe side of it - ideally well over the armco to the nearside of the road, but not in front of it, when waiting for help.
Richard said: “Many of the problems associated with travel during snow could be avoided if people planned in advance. People routinely travel with only the minimum of safety equipment, without realising their journey could be a lot longer than expected.
“At the very least you should have a shovel, torch, blanket, jump-leads and tow rope. You should ensure your mobile phone is fully charged, and the number of your recovery organisation is saved into it. A bottle of water and a snack may also prove useful and don’t set out without knowing the locations of petrol stations on your way.
“This all might sound obvious, but too many of us forget to do any of this. Don’t be one of the ill-prepared, and listen to the weather forecast for the whole length of a winter journey to help you prepare for it.”
Notes to editors
Further information from:
IAM RoadSmart press office – 020 8996 9777 – firstname.lastname@example.org
ISDN broadcast lines available
On Facebook: www.facebook.com/IAMRoadSmart
On Twitter: @IAMRoadSmart
IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.
To find out more about IAM RoadSmart products and services visit the new website www.iamroadsmart.com
To find out more about IAM RoadSmart’s Driver Retraining Academy visit www.iamdra.org.uk
To find out the name of your own local IAM RoadSmart group please visit: https://wwwiamroadsmart.com/local-groups