IAM RoadSmart, a charity dedicated to reducing the number of people killed and seriously injured on the roads, is involved in lobbying for improvements in road safety standards and leading the road safety debate with central government and within the motoring community. IAM RoadSmart is an advocate for lifelong personal development of driving and riding skills.
IAM RoadSmart analyses multiple issues and viewpoints when considering ways to improve road safety, not least those of its, 92,000 members. Human factors are one of these – how the driver (or rider) interacts with the journey, the vehicle and the external world – as highlighted by the 2016 government report on road casualties: “All accidents have a cause and that cause is often someone making a mistake or exhibiting dangerous or thoughtless road behaviour”.
The 2017 IAM RoadSmart Safety Culture Index, a study of UK motorists’ attitudes towards driving. The report highlighted that the main areas of concern amongst motorists (who took part in the survey), included: Using a mobile phone whilst driving, aggressive driving and drug driving.
Whilst the UK has seen massive reductions in the number of people killed and seriously injured on the roads over the decades, that figure has plateaued at just over 1,700 in recent years (reported road fatalities were 1,792 in 2016, 1,732 in 2015, 1,775 in 2014 and 1,713 in 2013. Reported serious injuries were 24,101 in 2016, 22,137 in 2015, 22,801 in 2014 and 21,657 in 2013).
Added to this, we are less than two decades away from driverless cars becoming popular on our roads. An important area of consideration is how driverless cars will exist on the roads alongside conventionally driven vehicles. What is certain is that the debate will not disappear as technology plays a bigger role in our motoring lives, and IAM RoadSmart will continue to play a central role in it.
IAM RoadSmart’s director of policy and research, Neil Greig, said: “Five years of flat lining road deaths is unacceptable. The huge gains in road safety made in the past now seem a distant memory. The government must show more leadership to really drive down road deaths in the future.”
IAM RoadSmart’s renowned Skills Days, which allow drivers and riders to learn handling skills from real experts while driving their own cars or motorbikes on race tracks across the country, are back for 2018.
Taking place at Thruxton in Hampshire and Knockhill in Scotland during the summer and autumn, the sessions are open to the public – and allow a rare chance to learn about handling and precision driving on a world class racing circuit, and how to use those skills to drive and ride with safety and enjoyment on public roads.
Drivers and riders will either work one-to-one with an instructor, or as part of a small group, and will be given the opportunity to fully understand what their car or motorbike is capable of.
Skills you will have the chance to develop include:
The 2018 schedule for Skills Days is as follows:
1st – Cars; 2nd – Bikes
11th – Bikes
11th – Bikes Ladies Day (this session led by IAM RoadSmart Rider Ambassador and professional bike, car and sidecar racer Maria Costello, who will be giving personal tuition to all attending on the day); 25th – Bikes
16th – Bikes
10th – Cars; 11th – Bikes
30th – Bikes
Motorcycle Skills Days are £149 each (full day), car Skills Days £135 each (half day).
Sarah Sillars, IAM RoadSmart Chief Executive Officer, said: “Drivers and riders rarely get to understand and explore what their car or bike is capable of – and what they are not capable of. Our Skills Days are the perfect chance to enjoy the art and the fun of driving and riding well – and translating those skills into something that will make driving and riding a pleasure rather than a chore.”
For more information or to book visit https://www.iamroadsmart.com/campaign-pages/end-customer-campaigns/skillsday or call 0300 303 1134.
Notes to editors
Further information from:
IAM RoadSmart press office – 020 8996 9777 – firstname.lastname@example.org
ISDN broadcast lines available
On Facebook: www.facebook.com/IAMRoadSmart
On Twitter: @IAMRoadSmart
IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.
To find out more about IAM RoadSmart products and services visit the new website www.iamroadsmart.com
To find out more about IAM RoadSmart’s Driver Retraining Academy visit www.iamdra.org.uk
To find out the name of your own local IAM RoadSmart group please visit: https://wwwiamroadsmart.com/local-groups