IAM RoadSmart, a charity dedicated to reducing the number of people killed and seriously injured on the roads, is involved in lobbying for improvements in road safety standards and leading the road safety debate with central government and within the motoring community. IAM RoadSmart is an advocate for lifelong personal development of driving and riding skills.
IAM RoadSmart analyses multiple issues and viewpoints when considering ways to improve road safety, not least those of its, 92,000 members. Human factors are one of these – how the driver (or rider) interacts with the journey, the vehicle and the external world – as highlighted by the 2016 government report on road casualties: “All accidents have a cause and that cause is often someone making a mistake or exhibiting dangerous or thoughtless road behaviour”.
The 2017 IAM RoadSmart Safety Culture Index, a study of UK motorists’ attitudes towards driving. The report highlighted that the main areas of concern amongst motorists (who took part in the survey), included: Using a mobile phone whilst driving, aggressive driving and drug driving.
Whilst the UK has seen massive reductions in the number of people killed and seriously injured on the roads over the decades, that figure has plateaued at just over 1,700 in recent years (reported road fatalities were 1,792 in 2016, 1,732 in 2015, 1,775 in 2014 and 1,713 in 2013. Reported serious injuries were 24,101 in 2016, 22,137 in 2015, 22,801 in 2014 and 21,657 in 2013).
Added to this, we are less than two decades away from driverless cars becoming popular on our roads. An important area of consideration is how driverless cars will exist on the roads alongside conventionally driven vehicles. What is certain is that the debate will not disappear as technology plays a bigger role in our motoring lives, and IAM RoadSmart will continue to play a central role in it.
IAM RoadSmart’s director of policy and research, Neil Greig, said: “Five years of flat lining road deaths is unacceptable. The huge gains in road safety made in the past now seem a distant memory. The government must show more leadership to really drive down road deaths in the future.”
Fancy improving your driving skills from the comfort of your own armchair? Want to find out how even the smallest of distractions can cost you more than just a harmless prang?
The UK’s biggest independent motoring charity IAM RoadSmart has devised a series of seven e-learning modules which will improve your knowledge and abilities before you even set foot outside your door.
Each e-learning module costs just £5 and offers up to 20 minutes of interactive tuition. Topics covered are:
• Motorway driving
• Parking and manoeuvring
• Driving on country roads
• Driving in towns
• Managing distractions
• Managing speed
• Managing overtaking
IAM RoadSmart says the e-learning modules focus on specific aspects of driving that many drivers find challenging, and the modules’ interactive nature, with pictures and animations help make the key points easily memorable.
Sarah Sillars, IAM RoadSmart chief executive officer, said: “We believe that e-learning is a great accompaniment to actual road-based tuition, perfect for those who need to quickly update their skills or refresh their knowledge. The interactive quizzes and exercises provide a reminder of the most important driving rules and are a great help for those who need to boost their confidence behind the wheel.”
Buying an e-learning module is simplicity itself. All you have to do is head over to iamroadsmart.com/e-learning, click on ‘access modules’ and follow the instructions.
E-learning modules are also available to business and fleet operators. For more information about these, please call the IAM RoadSmart customer care team on 0300 303 1134.
Notes to editors:
Further information from:
IAM RoadSmart press office – 020 8996 9777 – email@example.com
ISDN broadcast lines available
On Facebook: www.facebook.com/IAMRoadSmart
On Twitter: @IAMRoadSmart
IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.
To find out more about IAM RoadSmart products and services visit the new website www.iamroadsmart.com
To find out more about IAM RoadSmart’s Driver Retraining Academy visit www.iamdra.org.uk
To find out the name of your own local IAM RoadSmart group please visit: https://wwwiamroadsmart.com/local-groups