IAM RoadSmart, a charity dedicated to reducing the number of people killed and seriously injured on the roads, is involved in lobbying for improvements in road safety standards and leading the road safety debate with central government and within the motoring community. IAM RoadSmart is an advocate for lifelong personal development of driving and riding skills.
IAM RoadSmart analyses multiple issues and viewpoints when considering ways to improve road safety, not least those of its, 92,000 members. Human factors are one of these – how the driver (or rider) interacts with the journey, the vehicle and the external world – as highlighted by the 2016 government report on road casualties: “All accidents have a cause and that cause is often someone making a mistake or exhibiting dangerous or thoughtless road behaviour”.
The 2017 IAM RoadSmart Safety Culture Index, a study of UK motorists’ attitudes towards driving. The report highlighted that the main areas of concern amongst motorists (who took part in the survey), included: Using a mobile phone whilst driving, aggressive driving and drug driving.
Whilst the UK has seen massive reductions in the number of people killed and seriously injured on the roads over the decades, that figure has plateaued at just over 1,700 in recent years (reported road fatalities were 1,792 in 2016, 1,732 in 2015, 1,775 in 2014 and 1,713 in 2013. Reported serious injuries were 24,101 in 2016, 22,137 in 2015, 22,801 in 2014 and 21,657 in 2013).
Added to this, we are less than two decades away from driverless cars becoming popular on our roads. An important area of consideration is how driverless cars will exist on the roads alongside conventionally driven vehicles. What is certain is that the debate will not disappear as technology plays a bigger role in our motoring lives, and IAM RoadSmart will continue to play a central role in it.
IAM RoadSmart’s director of policy and research, Neil Greig, said: “Five years of flat lining road deaths is unacceptable. The huge gains in road safety made in the past now seem a distant memory. The government must show more leadership to really drive down road deaths in the future.”
IAM RoadSmart’s brand new app called IAM RoadTrip offers the chance to meet the world’s worst driving family – and the opportunity to help them become safer drivers on a series of journeys designed to be both fun and factual at the same time.
The family of five animals Bull, Tortoise, Panda, Pup and Kitten - are part of the app created by the UK’s biggest road safety charity to get across in a humorous way how easy it is to improve your road skills before you set foot in a vehicle.
The app takes users through a light-hearted journey and covers a variety of topics from driving around a bend, parking, managing the school run to driving with a baby on board. With a myriad of subjects covered, the app targets a wide range of drivers to help as many people as possible with practical driving tips and advice.
The app is available on Android and Apple and can be downloaded from the App store (Apple devices) or Google play store (Android devices) by searching for IAM RoadTrip. You can also see further details at https://www.iamroadsmart.com/iam-roadtrip-app
Can you help Kitten and Pup handle a trip to the supermarket without having a calamity? And avoid any parking tickets or fines? Well this is your chance to help them!
There is a chance to ‘collect’ road signs as you improve and see your name rise up the scoreboard against your friends!
Sarah Sillars, IAM RoadSmart Chief Executive Officer, said: “While there is no substitute for actual driving practice, our app is a fun way to get young people into the driving habit, of knowing how to react to road situations in a fun way – and of course helping our animal family not get into any silly mishaps on the way!”
Sarah added: “It’s all a way of getting novices into a mindset that will give them skills for life.”
Notes to editors:
Further information from:
IAM RoadSmart press office – 020 8996 9777 – firstname.lastname@example.org
ISDN broadcast lines available
On Facebook: www.facebook.com/IAMRoadSmart
On Twitter: @IAMRoadSmart
IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.
To find out more about IAM RoadSmart products and services visit the new website www.iamroadsmart.com
To find out more about IAM RoadSmart’s Driver Retraining Academy visit www.iamdra.org.uk
To find out the name of your own local IAM RoadSmart group please visit: https://wwwiamroadsmart.com/local-groups