Road safety

IAM RoadSmart, a charity dedicated to reducing the number of people killed and seriously injured on the roads, is involved in lobbying for improvements in road safety standards and leading the road safety debate with central government and within the motoring community. IAM RoadSmart is an advocate for lifelong personal development of driving and riding skills.

Road Safety infographic

IAM RoadSmart analyses multiple issues and viewpoints when considering ways to improve road safety, not least those of its, 92,000 members. Human factors are one of these – how the driver (or rider) interacts with the journey, the vehicle and the external world – as highlighted by the 2016 government report on road casualties: “All accidents have a cause and that cause is often someone making a mistake or exhibiting dangerous or thoughtless road behaviour”.

The 2017 IAM RoadSmart Safety Culture Index, a study of UK motorists’ attitudes towards driving. The report highlighted that the main areas of concern amongst motorists (who took part in the survey), included: Using a mobile phone whilst driving, aggressive driving and drug driving.

IAM RoadSmart Human Factors

Whilst the UK has seen massive reductions in the number of people killed and seriously injured on the roads over the decades, that figure has plateaued at  just over 1,700 in recent years (reported road fatalities were 1,792 in 2016, 1,732 in 2015, 1,775 in 2014 and 1,713 in 2013. Reported serious injuries were 24,101 in 2016, 22,137 in 2015, 22,801 in 2014 and 21,657 in 2013).

Added to this, we are less than two decades away from driverless cars becoming popular on our roads. An important area of consideration is how driverless cars will exist on the roads alongside conventionally driven vehicles. What is certain is that the debate will not disappear as technology plays a bigger role in our motoring lives, and IAM RoadSmart will continue to play a central role in it.

IAM RoadSmart’s director of policy and research, Neil Greig, said: “Five years of flat lining road deaths is unacceptable. The huge gains in road safety made in the past now seem a distant memory. The government must show more leadership to really drive down road deaths in the future.”

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Tips

How to avoid becoming a victim of road rage

Blog post posted on 25/04/18 |
Advice

We have all come across road rage at some point in our driving lives. When it happens, it can leave you feeling intimidated and scared. But with a bit of planning you can prevent the situation altogether. Richard Gladman, head of driving and riding standards, provides a few top tips about how to avoid being a victim of road rage, and what to do if it escalates.

Note: If you have friends or family who drive, please share these tips with them to help them stay safe on the road.

  • If there’s conflict between two parties, there’s a likely chance you’ve both played a part. This doesn’t mean you should react. Try to take yourself away from the problem – let the other driver go on ahead. Even if you feel wronged, letting the other party go will make no difference to the rest of your day
  • Is someone being confrontational or aggressive? If so, don’t make eye contact and don’t react visibly. Try not to think about them so that the incident doesn’t affect you afterwards
  • If the other party is still being aggressive to you and you are in fear of your own safety, call the police
  • If the other party approaches you in your car, can you drive away safely? If you can, consider doing so. But don’t rush off and drive like the getaway driver in a film, or if you think the other driver is going to chase you
  • Do you have a passengers who can film any behaviour on a mobile phone? This will help in terms of evidence. Remember to include the registration number of the other vehicle involved
  • Don’t open your door, don’t open your windows fully and don’t start or get provoked into an argument
  • If you were at fault, admit it and apologise. It may be enough to diffuse the situation quickly. And do not do anything that can be interpreted as retaliation. Even if you weren’t at fault, is the argument really worth it?

Hopefully by now the matter is over and you are driving away. Do acknowledge that this incident will have affected your behaviour. If you feel upset or emotional pull over and get some fresh air or walk around if you need to before resuming your journey.

Find some distraction like listening to the radio - move your mind deliberately onto something else – deliberately driving well would be a good example – but don’t dwell on the incident.

Richard said: “Road rage does not affect everyone every day. If you’re finding it is happening very often, you might want to think about how you engage with other road users.

“Unlike pedestrians walking towards each other; who can easily get a feel of what the other person will do, where they might go or the mood they’re in, you have no such opportunities cocooned in your car.”

He concluded: “No-one need experience road rage, but it us up to each of us to ensure it stays that way.

“So it is important not to be antagonistic or obstructive, perhaps making a person already having a bad day boil over.”

ENDS

Notes to editors:

1.      Richard Gladman is IAM RoadSmart’s head of driving and riding standards.

2.      IAM RoadSmart has a mission to make better drivers and riders in order to improve road safety, inspire confidence and make driving and riding enjoyable. It does this through a range of courses for all road users, from online assessments through to the advanced driving and riding tests. IAM RoadSmart is the trading name of all businesses operated by the UK’s largest road safety charity, the Institute of Advanced Motorists (IAM) and was formed in April 2016 combining the IAM, IAM Drive & Survive, PDS and IAM Driver Retraining Academy. The organisation has 92,000 members and campaigns on road safety on their behalf. At any one time there are over 7,000 drivers and riders actively engaged with IAM RoadSmart’s courses, from members of the public to company drivers, while our Driver Retraining Academy has helped 2,500 drivers to shorten their bans through education and support programmes.

To find out more about IAM RoadSmart products and services visit the new website www.iamroadsmart.com

To find out the name of your own local IAM RoadSmart group please visit: https://www.iamroadsmart.com/local-groups

Media contacts:

Further information from:

IAM RoadSmart press office – 020 8996 9777 

press.office@iam.org.uk / www.iamroadsmart.com

ISDN broadcast lines available

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On Twitter: @IAMRoadSmart